Basics of print advertising
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.
Graphics programs
There are more and more graphics processing programs, from the most popular Photoshop to less known and free ones like Inkscape. Professionals usually use one or two proven programs, which translates into their high productivity.
In the work of graphics or DTP operator you usually need a program for processing vector and raster graphics. You can also include word processors, programs provided by print equipment manufacturers, to the pool of programs needed for such work.
Low cost printer accessories
Printer accessories can be purchased at reduced prices when they are covered by rebates. It must be admitted that people who already use printers already know very well in which stores they can buy cheaper accessories that have the same good quality as their most expensive counterparts. Very often, the prices of their purchase have been reduced because the owners of particular stores wanted to sell a new type of accessories or increase the level of sales of goods brought by them. Of course, they try to lower the prices of those products that have a chance for the highest sales, which is why they introduce rebates on inks and toners as well as photocopying and cleaning materials.